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meet Shawna

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Shawna D. Payne, MBA, CHC, is an award-winning, Goal Setting Expert, Success Strategist, Women's Empowerment Speaker and Creator of BE The Game Changer Planner: God. Goals. Grind®.


Through her online consulting and mentorship company, The BE Academy, Shawna provides personal and professional success coaching, entrepreneurship education and mentorship to support new and aspiring entrepreneurs, career professionals and students. Her mission is to help individuals [youth and adults], build their own opportunities to be self-sufficient. She helps her clients identify what they want to achieve, how they will achieve it and implement strategies to successfully transform their goals and visions into reality.

Committed to the cultivation of women in entrepreneurship, Shawna equips corporate women with tools they need to leverage their corporate expertise via social media, so they can transform their visions into real-life businesses, while also balancing full-time work and family.


Shawna's full immersion into entrepreneurship and empowerment came in September 2018, when she resigned from her corporate career of 13 years, to fulfill her dream of cultivating women in positions of leadership and influence in workplaces around the world. Currently, Shawna's client and community portfolio expands from Washington, D.C. to Dubai; Abu Dhabi, South Africa and Nigeria to name a few.

When Shawna is not coaching women, she is mentoring high- and middle-school-aged students on how to become leaders NOW, pursue their own entrepreneurial endeavors, build their self-confidence and make bold decisions, through her Building Opportunities for Student Success (B.O.S.S.) Leadership Program and Middle School Money Makers Program.


Shawna is a Certified Health and Master Business Coach. She obtained her Women's Entrepreneurship Certificate from Cornell University and holds a M.B.A, with a focus in Leadership Development, a Bachelor of Arts in Government and Politics and a Certificate in African American Studies from the University of Maryland. She is a Board member of the Queen Anne’s County Character Counts! Advisory Council and a Character Counts Coach for Queen Anne’s County Public Schools. Shawna currently resides in Queenstown, MD with her husband Keith Payne Jr. and their three children.

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Spotlight on Shawna

  • Creator of BE The Game Changer Planner: God. Goals. Grind®

  • Midshore Women to Watch Nominee (2024)

  • Keynote Speaker - Girl Scouts of the Chesapeake Bay P.E.A.C.E. Summit (2023)

  • Trophy Wife on BET - Ms. Maggie (2022)

  • Guest Speaker - The Sisaundra Show on AfroTV (2022)

  • VN Global Creators Summit [South Africa] Speaker (2022)

  • International Business Retreat Dubai Speaker - Pinq Inc. (2022)

  • Top 28 Influential Business Pioneers - K.I.S.H. Magazine (April 2019)

  • Hustle Profile - Shawna Payne - Hustle & Flo (November 2018)

  • FEMtrepreneur: Shawna Payne – Lifestyle and Business Coach - Word Couture Co. (August 2018)


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