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meet Shawna

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Shawna D. Payne, MBA, CHC, is an International Business, Health and Lifestyle Success Expert, Productivity Consultant, creator of BE The Game Changer Planner: God. Goals. Grind and Founder and CEO of The BE Academy.


Through The BE Academy, Shawna provides coaching, entrepreneurship education, mentorship and a community to equip working women with the tools and resources to build their financial independence and be self-sufficient, through entrepreneurship. She has helped hundreds of women find a sense of purpose and build a strong foundation for success in their life, business and health.


Committed to the cultivation of women leaders in corporate careers and business, through her #BEThatWomanMovement, Shawna equips women with tools to increase their productivity and leverage their expertise via social media, so they can transition from their corporate career to CEO of their own coaching business, while balancing work and family full-time.


Shawna is a Women's Empowerment Speaker and influencer, dedicated to empowering women to break through the fears that hold them back from reaching their own personal and professional potential. She is particularly passionate about the success of Millennial women, as she personally experienced the stagnation that fear, self-doubt and a lack of resources can have on all areas of a woman's personal and professional success.


Shawna's full immersion into entrepreneurship and empowerment came in September 2018, when she boldly resigned from her corporate career of 13 years, to fulfill her dream of reaching, teaching and developing women around the world. Currently, Shawna's client and community portfolio expands internationally, from Washington, D.C. to Dubai; South Africa and Nigeria to name a few.


When Shawna is not coaching and empowering women, she is mentoring high-school girls on how to build their confidence and make bold decisions, through her Teen BOSS Girls Building Club.


Shawna is a Certified Holistic Health and Master Business Coach. She obtained her Women's Entrepreneurship Certificate from Cornell University in 2022 and holds a M.B.A, with a focus in Leadership Development, a Bachelor of Arts in Government and Politics and a Certificate in African American Studies from the University of Maryland. She currently resides in Queenstown, MD with her husband Keith Payne Jr. and their three children.


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Spotlight on Shawna


  • Creator of BE The Game Changer Planner: God. Goals. Grind®

  • Trophy Wife on BET - Ms. Maggie (2022)

  • Guest Speaker - The Sisaundra Show on AfroTV (2022)

  • VN Global Creators Summit [South Africa] Speaker (2022)

  • International Business Retreat Dubai Speaker - Pinq Inc. (2022)

  • Top 28 Influential Business Pioneers - K.I.S.H. Magazine (April 2019)

  • Hustle Profile - Shawna Payne - Hustle & Flo (November 2018)

  • FEMtrepreneur: Shawna Payne – Lifestyle and Business Coach - Word Couture Co. (August 2018)


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