meet Shawna

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Shawna Payne, MBA, CHC, is an International Business, Health and Lifestyle Success Expert, creator of the BE The Game Changer Planner: God. Goals. Grind and founder of the I am That Woman Proverbs 31:29 Movement.


Through her online training and development company, The BOSS Essentials Academy and her private online community, The Boss Ladies Building Club, Shawna provides life, business and health coaching, entrepreneurship education and training, mentorship and a community to support women entrepreneurs, coaches, career professionals and mompreneurs, or as she refers to them, Women on a Mission!


She is an multipreneur, motivator and self-made Millennial influencer, dedicated to helping women achieve success in their life, business and health, increase the representation of women in CEO roles and teach women how to be self-sufficient. Her message of I am That Woman Proverbs 31:29, calls for women to boldly and confidently step into their power and #BEThatWoman that God has called them to be in Proverbs 31:29. Shawna is particularly passionate about the success of Millennial women, and she is on a mission to empower them into their calling and equip them with tools, resources and strategies to help them build their lives and businesses.

After twice (in 2012 and 2016) having her corporate coaching proposal rejected, Shawna obtained her official coaching certification in 2017 and resigned from her management position of 13 years in 2018, to fulfill her dream of reaching, teaching and developing women globally. 

When Shawna is not empowering women to pursue their passions and boldly walk in their God-given purpose, she is mentoring high-school girls on becoming leaders and making bold decisions for themselves early-on through her BOSS Leadership Program. The BOSS Leadership Program is a high school-to-college-to-career leadership development program designed to encourage and support the future success of high school girls. She provides life skills workshops and presentations on leadership, social, career and business development, college preparation and entrepreneurship. Her number one goal is to teach the next generation of women how to make sound and successful decisions for their future.


Shawna received her official coaching certification in 2017 and holds a Masters of Business Administration, with a focus in Leadership Development and a Bachelor of Arts in Government and Politics. She currently lives in National Harbor, MD with her husband Keith Jr., daughter Madison, and sons Keith III and Zane.

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Spotlight on Shawna